A couple of things to remember about your customers.
1. When a customer hears about your product or service, his first reaction is to go online to read reviews and commentary about your company and your offering. They want to know all their options. They want to be savvy buyers and look for answers. By providing your customers with information on how they can best solve their problems, you’re instantly positioning yourself as an expert.
2. People underestimate the power of a client referral too often. Your best new customers will come from referrals from your current customers. If you’re only focusing on bringing in new business, you might forget to do the job right for your current clients, which is a huge mistake. Make current customers happy, and new business will come.
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