Optimize Your Site’s Copy for Search Engines
There are hundreds of companies specializing in SEO that can help optimize your site. But why not try a little SEO yourself? Simply think of two or three words and/or phrases customers might use when searching for businesses like yours, and then type them into the free Google Keyword tool. You’ll receive a handful of similar results that are already being searched. Look for three-word or longer phrases, and use them in the copy on your home page often, without overdoing it.