Sell the Results , not the Process.

Sell the Results, not the Process…..
When you go to by a car and the salesman says the car has antilock brakes, leather seats, a 2 year warranty is he selling the results? Does your excitement level rise everytime he mentions another item? Probably not right, because he’s not selling the results.
When you sell the results you touch the emotions of the buyer, you paint a picture that they can identify with. Now if he says, I see you look very fashionable today and you’re going to look fantastic in this car. And your friends are going to love the way you look in it. Is he selling the results?
Watch this short clip–>http://www.youtube.com/watch?v=nXRlcZADZow